One of my favourite things about lifestyle newborn sessions is that they take place in the comfort of your own home. There is something incredibly special about documenting those early days right where your family is settling into this new chapter together. Best part? You don’t have to pack up the family and hit the road.

One of the most common questions I receive before a session is: “What should we wear?” Choosing outfits for family photos can feel overwhelming, but it really doesn’t have to be. The goal is not to look perfectly styled — it’s simply to look like yourselves while keeping things visually cohesive. Here are a few simple tips that help families look great in photos without overthinking it.

If you have landed on this page, it means you are either considering a personal branding session or you have already booked one. My goal here is to educate and make a personal branding session seem a little less daunting. This blog post is a long time coming. I have been wanting to do a big post of how to prepare for your personal branding session for awhile now to help educate clients and important things to keep in mind when preparing for your own sessions.